Inside the United Way of South Carolina with CEO Kelly Callahan Cruise

South Carolina CEO sat down with Kelly Callahan Cruise, President and CEO of the United Way Association of South Carolina, to learn about her work supporting 24 local member United Ways throughout the state. During our one-on-one, Cruise provides insights into her focus on SC 2-1-1 for the past decade, and how they are leveraging technology and a new phone app to provide additional avenues for people in need of assistance, to connect with services in their communities. Cruise also provides details about her leadership role and focus on streamlining access to health and human services statewide. Read more at ColumbiaMetroCEO.com